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Content in the Context of User Journeys

Presented by:

Larry Swanson

In the not-too-distant future, enterprise content will migrate from organisational silos and single-channel delivery systems into omnichannel-ready content platforms.

One of the defining characteristics of omnichannel content strategy is its foundation in customer journeys. In this new, truly customer-centric paradigm, enterprise content needs to be structured, tagged, and organised in ways that let you deliver at every touchpoint the information and knowledge that customers need to take the next step in their journey - regardless of the media they're consuming or the device they are using.

This evolution of content strategy has big implications for information architects. In this talk, I'll set out some of these implications and talk about how IAs can get ready to work with content in an omnichannel world.


March 2024




Lightning talk