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World Information Architecture Day is a free one-day annual conference hosted by the Information Architecture Institute and held in dozens of cities across the world. 

We are a community of like-minded professionals and enthusiasts who share the common goal of teaching, learning, and shaping the future of Information Architecture. 

Each year, a new theme is selected, new cities are added, and our community continues to grow as more people from all across the world join this truly global celebration of Information Architecture.

Event date
Sat, 21 February 2015

Venue, parking and transit

Tampa Preparatory School

727 W Cass St
Tampa, FL 33606


8:00 AM - 9:00 AM

Check-in & Networking

9:10 AM - 9:25 AM

Welcome & Introductions

Presented by Amy Espinosa

9:30 AM - 10:00 AM

Understanding People: Developing a design strategy from human behavior

How well do you know people? When designing for people it's critical that you understand who they are, why they do the things they do - and what their goals are. When you truly understand who you're designing for only then will your design fully shine.

When a product or service doesn't connect on a personal level it elicits an indifferent, dubious or negative reaction. How do you turn a frown into a smile?

In this session you will learn:
* Facts and exercises you can utilize in order to better understand people
* How to better understand culture, behavioral economics and mobilology to build better products and services.

Presented by Seth Jacobs

10:00 AM - 10:15 AM

Morning Break

10:15 AM - 10:45 AM

Building a Solid Foundation: Usability & Information Architecture

Usability testing involves seeing your designs in action. When it comes to testing Information Architecture, evaluation needs to take place early in the project to ensure that the foundation is solid, scaleable and useful to the intended audience.

In this session you'll learn:
* Testing approaches that support Information Architecture design
* Pragmatic tools to ensure your IA can support a great and satisfying user experience.

Presented by Karen Bachmann

10:45 AM - 11:00 AM


11:00 AM - 11:30 AM

Dysfunctional Design: Fostering happy human interaction between developers and designers

Dysfunction is a natural element that occurs in any design process. Understanding and taking action to resolve the dysfunction will foster happier human interaction between developers and designers and the entire product team. In turn, this improves the process, expands creativity and enhances the end product or service.

Dysfunction can stifle creativity and this is detrimental to our shared purpose. In this session I will highlight triggers of dysfunctions within teams. Awareness of triggers like fear, frustration, and insecurity can actually help us identify practical strategies to create a happier design environment. Consider the individuals on your own teams and how we all respond to task challenges or to difficulties. I will share some stories about recognizing and resolving dysfunctional aspects between design and development teams.

You will leave with 4 practical strategies to:
* Model good communication by setting clear expectations
* Identify and align shared goals
* Expect some conflict, identify the nature of it and face it
* Encourage difficult conversations by using objective comparison

Design and development are both a wonderful creative expression mixed with solving complex problems. Naoto Fukasawa said "Design needs to be plugged into human behavior. Design dissolves in behavior." If we ditch the dysfunction, we can remain at our happiest - solving design problems.

Presented by Lara Fedoroff

11:30 AM - 12:00 PM

Panel Discussion

In the spirit of this year's theme, our panelists will share their thoughts on how information can affect happiness, how we can better architect structures for information that promote happiness and the work that can be done within organizations to deliver on the promise of creating happier customer experiences. This is just the start.

We know IA is somewhat young in our city so we will open the floor up to questions from you. That's right! You are free to ask our panelists anything you ever wanted to know about information architecture. Step up to the mic or, if you're the shy type, Tweet your questions to us. Either way we will gladly answer as many questions as possible.

Krista Bledsoe will be moderating this segment.

Panel Participants:
Bett Correa
Seth Jacobs
Karen Bachmann
Lara Fedoroff
Heiko Haubitz

12:00 PM - 1:15 PM


1:15 PM - 3:30 PM


We want World IA Day to have a positive impact in our community beyond just a day of lectures. For our inaugural year, we decided to help solve real-world problems for a non-profit community that would not traditionally be associated with information architecture.

Community gardens have a surprising amount of information; from effectively communicating how to make soil to understanding which plants do well when planted together. Creating structures that help communicate information clearly can make anything more understandable; even at a garden.

We have designed our workshops to not only be fun, collaborative and engaging but also educational and useful. Teams will have the opportunity to apply what they learned during the morning talks to come up with digital or non-digital IA solutions for the community garden. This work will be displayed during our Exhibition.

We understand working on a solution for which you may have little domain knowledge, with people you have never met may be out of the comfort zone for some. Comfort with something new takes time and we are confident you will gain new perspective, practical knowledge, and new connections regardless of your skill-level or profession.

We can't wait to see what you create!

3:30 PM - 5:00 PM

Exhibitions & Closing

Presented by Amy Espinosa

6:00 PM - 8:00 PM

Happy Hour