Dr. Haubitz holds a PhD from the University of Texas at Austin and has been on the faculty of University of South Florida’s School of Information since 2012. He brings over 10 years of professional experience with an international background in the US and Europe in the area of Information Architecture to the event and serves as Advisor of WIAD 2015 in Tampa. His areas of expertise include social media, information architecture, usability, and interaction design. He is a strong advocate of user-centered design and research.