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We are planning a virtual event this year!  

If you would like to attend our celebration, please bookmark this page and check back soon. We will be updating our content in the upcoming week. We look forward to seeing you!

Event date
Sat, 27 February 2021


8:30 AM - 9:00 AM


9:00 AM - 10:00 AM

Global Keynote: Curiosity with Cassini - Cassini Nazir

10:00 AM - 11:00 AM

Thinking in Systems to Design for the Unknown - Michael Cale and Emily Martins


In robust enterprise software the path from Design to user interface is filled with variables that have a meaningful impact on the end user experience. Providing the best user experience necessitates managing risk by building an understanding of the system and the relationships within it. Systems Thinking is a mindset Designers and Researchers can adopt to create a more expansive view of the problem. Michael and Emily will give an overview of Systems Thinking and provide resources to start you on your path.

11:00 AM - 12:00 PM

Architecting for Curiosity: 7 UX Design Best Practices for Search-Friendly and Accessible Content - Shari Thurow

Learn how to create and maintain web pages that contain useful, compelling content that consistently arouses users’ curiosity…and keeps their attention.
Get an in-depth look at architecting effective visual hierarchies using color, fonts/typefaces, scannability elements, placement, white space, and other proven ways to influence curiosity, user engagement, and conversions on web pages.
In this interactive session, you will learn:

  • How to encourage scrolling & user interactions
  • Step-by-step process of crafting & optimizing calls to action (CTAs)
  • Content UI dos and don'ts
  • Common mistakes that affect curiosity
  • Knowing when to break the rules

This session is based on eye-tracking studies and other usability data that Shari and her team has collected over the past 21 years.
Attendees will leave with an understanding of users’ eye movements have evolved and how to best optimize web pages to encourage more in-depth interactions.

12:00 PM - 1:00 PM

Using Curiosity to Build Innovative Products - Marc Majers and Tony Turner

How do you continually push an organization's products forward? The key to user experience is understanding your audience and stepping into your user's shoes. In this session, learn how specific a method of questioning can spark curiosity, uncover their influences and expectations. Join Marc Majers and Tony Turner, the user experience team from the new book Make Your Customers Dance, to discuss techniques that can be applied to your product today that will make a big impact on your information architecture.