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Tiny words make a BIG difference

Presented by:

Mario Ferrer

We use digital products and services every single day. We binge-watch episodes, buy groceries, book flights, or even pay our taxes. The way we interact with them might be different, but there's one thing all these experiences have in common: Words.

In this talk, Mario will explore how words are a key component of accessibility. He'll also showcase how UX Writers, working with designers, can leverage language to make sure more people can use products and services. To wrap it all up, he will give insightful examples from different companies, plus some recommendations for writing accessible microcopy.


February 2019


20 minutes