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IA for AI: New methods for designing a new class of products

Presented by:

John Whalen

There have been a recent surge of artificial intelligence (AI) systems: Siri, Cortana, Alexa and Google Assistant.  Using a process we call “cognitive design”, we describe how we measure how humans are structuring the their commands  to AI systems (syntax, word usage, prosody), and how measure the humans reactions to AI responses (using biometrics).  Together, these provide new insights into how to measure AI experiences, and optimally architect the information contained within them.


February 2017


50 minutes