Why User Experience is so important from the smallest to the biggest projects. How to establish UX strategy, UX processes, and related activities as key steps in the project definition. Study cases of 2 projects at AXA Assistance.
Zaira will share in her talk why User Experience is so important from the smallest to the biggest projects. She will approach topics as UX strategy, processes and activities as key steps in a project definition while showing up 2 study cases.