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Beyond Silos: Service Design Practices in UX Architecture 

Presented by:

Poorume Yoo

Working in one product allows designers to build a strong understanding of a specific area. But it can also silo knowledge and encourage a product-specific mindset to develop, which makes it harder to create collaboration opportunities to find a solution together. The BBC UX Architect (UXA) team uses a service design approach to stay curious with a holistic view beyond the silos. As a new joiner, I experienced a dynamic change of the team’s challenges, know-hows, and impact. I’ll share how service design creates new connections between products and stakeholders that brings business impact.


February 2021