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Avoiding cultural assumptions

Presented by:

Frances Gordon

How to avoid cultural assumptions when creating a content strategy. Simplification is good, but does the simple approach introduce bias? Let's look at 3 common cognitive biases and how they can affect getting the right content to the right people at the right time. We'll look at how other cultures receive and consume information to ask - how do we conceptualise content for the world of tomorrow?


February 2021