Mario Ferrer is a Senior UX Writer at King, the leader in casual, social gaming and the makers of Candy Crush. He is part of a multidisciplinary team that’s currently designing and building a new network experience for King’s millions of players. His main focus within the team is to design valuable content that guides players across the company's game portfolio.
As an advocate for language, he is always looking for the opportunity to show how words are a key element to take into account when designing any product or service experience.
Before joining King, he was the resident wordsmith at Softonic, Let’s Bonus, and VRTC. He teaches Storytelling and UX Writing for digital products at LCI Barcelona. He has a Bachelor's Degree in Marketing and a Postgraduate Diploma in Creative Writing from ITESO University.