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Madison 2020

Wisconsin United States

We are excited to bring World IA Day to Madison on February 22, 2020 for a day of talks and networking. Join us for an exploration of the IA Element.

Venue, parking and transit

We would like to extend our appreciation to Widen Enterprises for hosting this event. Parking is available on site as well as on local side streets. Widen is located at

6911 Mangrove Lane
Madison, WI 57313

Program/Schedule

8:00 AM

On site registration opens

9:00 AM

Introductions and Welcome

9:15 to 10:00 AM

TBD

10:10 to 10:30 AM

Speculative Design

10:40 to 11:00

TBD

11:15 to 12:00 PM

TBD

12:30 to 1:30 PM

Lunch break

Break for lunch and enjoy one of the many restaurants in the area while networking with others.

1:45 to 2:30 PM

Participatory Design (Leah Goplin)

2:45 to 3:30 PM

Bad Form: 4 Design Principles for Gender-Identity Inclusion (Jess Mons and Lindsey Brinkworth)

Gender identity isn’t binary. But until now, the dscout platform gave research participants two options: male or female. It wasn’t working for our users, our customers, our employees, or our company. So we took a hard look at how our platform asked users about gender—then talked to ~70 people across the gender spectrum about how we could build a more inclusive experience for our non-cisgender users.

It surfaced design principles for gender-identity inclusion—and insights for any company looking to move beyond the binary. We'll share:

  • How we designed the research—and why we launched it

  • What we found from the conversations, research and prototype testing

  • How you now can conduct more inclusive research within our platform

  • How you can use the insights to make your company more inclusive

Gender identity isn’t binary. But until now, our platform gave research participants two options: male or female. It wasn’t working. We spoke with ~70 people across the gender spectrum to inform changes to the way we talk about gender identity. We'll explore what we learned and changed.

3:30 PM to 4:15 PM

TBD

4:20 PM to 4:40 PM

Final announcements and giveaways

Local Partners and Sponsors