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Atlanta 2019

Georgia United States


North America


World IA Day (WIAD) Atlanta 2019 is a one-day event celebrating information architecture through this year's global theme, Design for Difference.


WIAD Atlanta is taking a diversity-oriented interpretation looking at how things such as social, cultural, and economic biases impact technology and, therefore, society.



Hosted by The Home Depot and with co-chairs Sam VanHorn and Brandon Tidwell, our wonderful speakers this year include:

  • Cliff Sexton - Director of Enterprise User Experience, The Home Depot
  • Chidi Afulezi - Co-Founder, aKoma Media
  • Dana Dojnik - Strategy Lead, Foundry 45


With lightning talks by:

  • Beth Godfrey
  • Jhillika Kumar
  • Zen Lara
  • James McDowell
  • Rishma Mendhekar
  • Nakita M. Pope
  • Karthik Srinivasan
  • Mark Tegtmeier


Event date
Sat, 23 February 2019

Venue, parking and transit

The Home Depot Corporate Headquarters
Building C
2455 Paces Ferry Rd SE
Atlanta, GA 30339


Free parking!


  • 9:30am
    • Registration opens
  • 9:30am - 10:30am
    • Light breakfast and networking
  • 10:30am - 10:40am
    • Opening Remarks
  • 10:40am - 10:45am
    • Welcome to The Home Depot!
  • 10:45am - 12:00pm
    • Thought Starters: Lightning Talks
  • 12:00pm - 1:00pm
    • Lunch
  • 1:00pm - 1:10pm
    • Open Mic for Open Jobs
  • 1:10pm - 2:10pm
    • Designing for Difference
  • 2:10pm - 3:25pm
    • Networking and Breakout Mentoring Sessions
  • 3:25pm - 3:35pm
    • Raffle and Wrap Up
9:30am - 10:30am


9:30am - 10:30am

Light breakfast and networking

10:30am - 10:40am

Opening Remarks

Welcome from Co-Chairs:
Sam VanHorn - UX Researcher, Verizon Connect
Brandon Tidwell - Senior UX Designer, The Home Depot

10:40am - 10:45am

Welcome to WIAD hosted by The Home Depot!

Cliff Sexton, Director of Enterprise UX, The Home Depot

10:45am - 12:00pm

Thought Starters: Lightning Talks


  • Beth Godfrey
    • Representing a Global Audience through Research
  • Jhillika Kumar
    • Empowering Individuals with Disabilities--Accessibility at the Forefront of Design
  • Zen Lara
    • "Queer UX": A talk on queer theory and user experience praxis, decision-making frameworks for greater inclusion in design
  • James McDowell & Rishma Mendhekar
    • Beyond Automated Testing Tools--Designing for Accessibility
  • Nakita M. Pope
    • Empathy in Design: The Beauty of Human Truths
  • Karthik Srinivasan
    • The Story of 'Fitting Easy'--Improving the Shopping Experience for Wheelchair Users
  • Mark Tegtmeier
    • Where Localization Meets UX
12:00pm - 1:00pm


1:00pm - 1:10pm

Open Mic for Open Jobs

1:10pm - 2:10pm

Designing for Difference

Two longer talks surrounding this year's theme, Design for Difference

  • Chidi Afulezi - Co-Founder, aKoma Media
    • "Cooking For Multi-Palleted Users — Why Product Discovery Is Everyday"
      • Building products that users love is always the goal and aspiration of every design person and product team. There are a plethora of experiences and products that have endeared themselves into millions of users’ lives in one market that find no love in other markets, especially across borders. In this talk, Chidi Alfulezi draws on his experience designing and building products in the US and on the African continent to discuss why product discovery has to be an evergreen activity for designers and product teams. As he currently works on products on the African continent, he will get into how discovery is your best friend in a region with 54 countries, and how building a successful product in a market like the US does not translate to success in other markets without the empathy and insights that continuous and sustained discovery bring to the table.
  • Dana Dojnik - Strategy Lead, Foundry 45
    • "Adapting for the Virtual World"
      • Gender Neutral Avatars, Voice Commands, Eye Tracking, Motion Queues, Teleportation, Headsets and Controllers — So many ways to design Virtual Worlds better, but are we actually doing it?
2:10pm - 3:25pm

Networking and Breakout Mentoring*

Three topics: IA, Design, Career

  • Session 1: 2:15pm - 2:45pm
  • Session 2: 2:50pm - 3:20pm

*Sign up required for breakout mentoring sessions. Networking available for those not participating in mentoring.

3:25pm - 3:35pm

Prize Raffle and Closing

All attendees are eligible to win! We automatically entered your name when you paid for your ticket.

  • Axure - One (1) license per location
  • - One (1) free 1-year license per location 
  • Rosenfeld Media - One (1) discount code for $100 off any purchase per location
  • Loop11 - One (1) annual subscription to 5 raffle winners amongst all WIAD locations. 
  • Optimal Workshop - One-month subscription to 65 raffle winners amongst all WIAD locations. Please note that this drawing is not per location, but across all participating locations.
  • Adobe, One (1) free 1-year subscription to Creative Cloud
  • Framer, Two (2) full licenses for Framer X
  • Sketch, Two (2) licenses

Local Partners and Sponsors