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On February 27th 2021
World IA Day will be talking about Curiosity

How are you curious? What does curiosity mean to you? What does curiosity have to do with information architecture?

Cu·ri·os·i·ty: the pleasure of asking, exploring, experimenting, discovering, learning, and understanding

Curiosity means to be prepared to go on a journey of which you do not know the outcome. To challenge what you – and others – think you have known so far. To change perspective and perceive other points of view.

Being curious gives us the opportunity to reach out beyond what we have been aware of so far, to create new connections and relationships, with other people, from other backgrounds, disciplines, or parts of the world. 

As information architects, we develop strategies to understand what we are trying to structure. By giving information structure, we learn to understand. We do this to encourage others to explore and understand. By being curious, we recognize our own and others’ discovery strategies.

This year gives us the chance to find out how others are dealing with the restrictions we are facing due to the pandemic, to reimagine World IA Day and information architecture, and to find new ways to be curious.

What are you curious about? Feed your curiosity on World IA Day!

Register for the live Q&A session with Cassini

Join one of the participating WIAD21 locations

Global Team

Andrea Rosenbusch
Co-president, 2020

Andrea has been a co-organizer for WIAD Switzerland since 2015. She also promotes IA as a country ambassador for EuroIA and by teaching an IA module at the Eastern Switzerland University of Applied Sciences. She joined the global team in 2020 and is keen on continuing to develop WIAD in the next years. Andrea lives and works in Zurich, Switzerland.

Grace Lau

Co-president, 2020

Grace is an information architect with a focus on user research, product design, content strategy, and taxonomy. She has been a volunteer with WIAD Los Angeles since 2016 as a core team volunteer, a local organizer, sponsorship director. She also volunteers in the IA community as a co-chair of IAC21 (the IA conference) and organizes local meetups in Los Angeles area. She’s been a part of the global team since 2018. Grace lives in Greater Los Angeles with her husband, son, and cat. 

photo of Andrew Jung

Director, Community & Events
Co-Global Executive Producer for World IA Day 2021

Andrew is passionate about creating fertile grounds for learning and sharing. He has been a member of the IAI since 2005, and served as an IAI online community development member since 2017. He’s volunteered at World IA Day in Vancouver, Canada, and founded Victoria’s WIAD in 2019, and Global Executive Producer World IA Day 2020.

Photo of Anita Cheng

Director, Operations

Anita is a former cancer researcher who went into tech to help people faster. She gets to do just that working for government, currently as a content designer for San Francisco Digital Services. Major projects there have included affordable housing, the new City website at, and cannabis business permitting. Previously, she worked on the websites for affordable housing programs in San Francisco, as well as building inspection at the City of Los Angeles


Director, Latin America

A local organizer for São Paulo, Monterrey, Mexico City, Puebla, Alysson joined the global team in 2020. He lives and works in Mexico.

More about Alysson on our blog


Director, North America; Partnerships

Asha Singh is a Digital Project Manager with a knack for building diverse teams and a history of serving federal and nonprofit clients. She spends her spare time organizing professional development and knowledge sharing opportunities for DC area communities.

Celeste Espinoza

Celeste joined the global board in 2020 and chairs the Finance committee. She lives and works in Portland, Oregon, United States.

Ghada Kandil

Regional Director, Middle East and Africa

Ghada joined the global team in 2020 as the regional director for the Middle East and Africa. She lives and works in Cairo, Egypt.


Interview with Ghada

Krispian Emert

Director, Education

Krispian is now organizing WIAD Silicon Valley and on the Global team as Director, Education

  • Organized WIAD Vancouver in 2017, 2018
  • Former Director of Social Media and Public Relations
Luis Alveart Guerrero

Director, Latin America

A WIAD speaker, organizer, and volunteer, Luis joined the global board as a regional director for Latin America in 2020. He lives and works in Bogota, Colombia.

Read about Luis' journey to WIAD on our blog

Mark Wolfe

Regional Director, North America

For nearly 20 years, Mark Wolfe has designed innovative digital experiences for many of the world’s most recognizable brands. Currently, he designs digital products for 84.51.° With a passion surrounding design of the connected world, he speaks, teaches and consults around the country on the intersection of design and technology. From the NBA and Coca-Cola to Delta Airlines, his designs are found on numerous connected products and large screen formats, including kiosks and OTT devices, to chat bots, AI and voice interfaces.

Paolo Montevecchi

Regional Director, Europe

Sono co-founder e lead designer di Etnograph dal 2013.

La ricerca di cosa è giusto fare è alla base della nostra cultura.

L’interdisciplinarità, la critica e la ricerca del significato sono le forze che ci guidano; a “causa” loro spesso ci troviamo a lavorare su progetti di frontiera.


Director, Accessibility

Sam Ashlee (formerly VanHorn) is a user experience researcher at Honeywell in Atlanta, GA where she leads design research efforts focusing on accessibility, internationalization, and analytics. She has research experience in a variety of areas including medicine, ethics, education, telematics, and industrial IoT.

Global Sponsors

Optimal Workshop
Pratt Institute