We know what makes most people click, but we don’t know as much about how they feel. Feeling is as important as form and function, and yet emotion isn’t always part of the design process. How do we do we move beyond solving problems to recognizing the rich emotional texture of our relationship with technology? This talk draws on the hallmarks of emotional intelligence—perceiving, understanding, communicating, and managing—to create a meaningful approach for emotional design that moves beyond delight.
Toward Emotionally Intelligent Design