Designing responsibility into experiences

What is the role of experience design in the transition towards circularity? Circular economy models, thus far focus mainly on materials and resources, with limited consideration of the customer experience design and its market consequences. To make this connection we should consider how to give users an opportunity to be responsible throughout their involvement with a service or product. 

Drawing on research and examples, I will explore three ways in which responsibility can be applied to experience design practice through (1) communication, (2) care and (3) optimisation.