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Martin Stares

Program Director DT4UX, Greyfriars Consulting Group
Martin StaresMartin

I train, consult and write about deep and universal design principles that deliver high value products and services. These principles integrate my own extensive experience as a practitioner and my continuous research into the fundamentals of design, drawing from user centered design, information architecture, outcome-driven innovation, and jobs-to-be-done (JTBD).

For WIAD, I will be talking about Curiosity and the Shape of Mastery. This is a tale about the growth from beginner to master, and back from master to beginner’s mind. We learn something about the shape of mastery, and also something about the shape of curiosity.