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Marianne Sweeny

President, Information Architecture Institute
Global Team
photo of Marianne Sweeny

About the Talk

IA for the Artificial and the Real

It’s almost impossible to swing a bat without hitting an article about artificial intelligence (AI). Did you know that AI engines can use our work to train software to think like us? So, let’s get involved!

An algorithm’s user experience is calculated, not observed. It’s determined by past behavior rather than informed by human insight and understanding. It is “designed” by machine intelligence rather than collaborative design thinking.

In this presentation we will focus on artificial intelligent UX and the nature of the algorithms used to calculate the quality of our architectures, experience, and content. This presentation will arm you with foundational knowledge and prescriptive guidance on how to include artificial intelligent functionality in the design process and post-design output. We design for humans. So, let’s ensure that the “human” part of Human-Computer Interaction remains the driving force behind our work.

About the speaker

President of the Information Architecture Institute

Marianne Sweeny is a Search Information Architect: a user experience professional with deep experience in search engine optimization (SEO) and content strategy. She is passionate about dissolving the silos between information architecture, content strategy and Web development to create a more unified approach to solving user needs for an optimal user experience.

See more at Daedalus Information System

As a speaker

  • Techniques and Methods
  • Information Architecture