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Mabel Lazzarin

Digital Strategy Leader & UX Consultant, Insitum
Mabel Lazzarin

Mabel is Digital Strategy Leader at Insitum, a global innovation consultancy. Together with her team, she helps organisations to ideate, envision and define better solutions that have a positive impact on society. She has over 10 years’ working experience in industrial design teams, UX and innovation agencies as well as in a startup company.

Her background includes projects tackling various sectors, such as healthcare, consumer goods, social innovation and technology. She is particularly interested in emerging behaviour trends and the influence of technology on new ways of living and collaborating.