John runs Smithery, a consultancy he founded in 2011. All his work is rooted in the idea that it is better to help organisations make things people want rather than make people want things.
This is achieved through a nested collection of creative philosophies, processes and tools he has forged over the last decade to generate endless inspiration for the imagination and maximise the impact of ideas. One of these tools, Artefact Cards, has been spun-out to become a successful business in its own right.