Golli Hashemian leads UX at Avant, where she established and evangelized user research and human-centered design. With over 10 years of experience in a variety of roles and industries, she has discovered her passion for UX advocacy and community. She is an independent consultant to startups and an adjunct instructor at General Assembly and Startup Institute. She is also an IXDA local leader and co-founder of chiDUXX: Women of Design & UX.