Ghada has almost 30 years of experience in information architecture, content strategy, content management, content design, and conversational design.
Advocating for content is user experience (UX), Ghada partners with multidisciplinary teams to design digital products and services for the Egyptian government, UNDP, corporations and start-ups. She has planned, managed, and designed content for a number of sectors (health, technology, education, agriculture) and several industries (SaaS, telecommunication, travel).