Burcu Bakioglu received her PhD in Comparative Media at Indiana University, Bloomington (IN) in 2009 and completed Postdoctoral research on emerging media technologies at Lawrence University (WI). Her academic work focuses on transmedia storytelling and online communities in virtual worlds, online games, and social media platforms. For over ten years, she conducted participatory observation and ethnographic research in virtual worlds like Second Life, World of Warcraft, Minecraft, and EVE Online as well as other types of online games and message boards. In addition to her academic work, she has worked as a consultant and researcher for various technology, gaming, and marketing companies. Currently, she is a Senior User Experience Researcher at the Innovation Lab of ADP in Pasadena (CA) where she conducts research to help design the next generation of human resources applications.