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Andrew Hinton

Information Architect, The Understanding Group

Andrew Hinton is an information architect at The Understanding Group, and the author of "Understanding Context: Environment, Language, and Information Architecture." Since the early 90s he's worked with companies to make habitable, delightful environments out of information. His day job is Senior Digital Experience Architect at State Farm's UX Center of Excellence in Atlanta, where he considers the humidity an acceptable price to pay for easy access to collards, grits, and decent BBQ. Andrew has worked for around 20 years with clients and employers of all shapes and sizes, including leading IA consultancy The Understanding Group. You can find links to Andrew-related things at, including his tweet-self, @inkblurt.