Skip to main content

Washington, D.C. 2017

United States


North America

Information Strategy and Structure.

In today’s world, organizations are required to rethink how to architect and manage information to maintain a competitive and organizational edge. Many are embracing strategies that are more flexible, moving away from isolated systems and departmental silos. These organizations recognize the need for information to be structured so that it is clear, usable, findable and understandable.

But, the need for information strategy and structure extends beyond the enterprise. Whether information is architected to inform algorithms, to bring awareness to important societal challenges, or to clearly communicate available resources to help those in need; information strategy and structure plays an important role in our everyday lives.

Event date
Sat, 18 February 2017

Venue, parking and transit


1800 Massachusetts Ave NW Washington, DC 20036

Metro Directions: Take the Red Line to the Dupont Circle Station, South Entrance. Head north on 19th St NW toward Connecticut Ave NW. At the traffic circle, take the 3rd exit onto Massachusetts Ave NW. You’ll enter the building at the main entrance (glass doors).

Check for any planned track work or delays. SafeTrack 2017 is expected to begin in early February, so plan accordingly.

Parking Directions: Parking is limited in the area; we recommend using sites like Parking Panda to assist.


Watch all Videos

  • 8:30 – 9:00 a.m. Registration and Breakfast
  • 9:00 – 9:30 a.m. Opening Remarks
  • 9:30 – 10:30 a.m. Session 1: How to Set IA Up to Fail 
  • 10:30 – 11:00 a.m. Break and Sponsor Raffle
  • 11:00 – 12:00 p.m. Session 2
  • Noon – 1:30 p.m. Lunch (on your own)
  • 2:00 – 3:30 p.m. Midday Remarks
  • 3:30 – 4:00 p.m. Session 3: Design Thinking Workshop:
    Ideas to Action
  • 4:00 – 5:00 p.m. Afternoon Remarks,
    Sponsor Raffle and Break
  • 3:45 – 5:00 p.m. Session 4
  • 5:00 p.m. Closing Remarks and Sponsor Raffle, followed by Happy Hour at Chief
9:30 - 10:30 AM

Session 1: Abby Covert: How to Set IA Up to Fail

Abby Covert: How to Set IA Up to Fail

11:00 AM - 12:00 PM

Session 2

Option 1: Carie Hane: Setting Interface Foundation with IA

Option 2: Brandon Luong: Nurturing the Customer Experience from Day 1 to Lifetime Value

  • This talk was recorded, but will not be shared due to the speaker's lack of respect for the event and venue hosts. 
2:00 - 3:30 PM

Session 3: Design Thinking Workshop: Ideas to Action

Vera Rhoades & Steve Mealy: Design Thinking Workshop: Ideas to Action

3:30 - 4:00 PM

Session 4

Option 1: Amy Rubino: Finding Your UX Maturity Level

Option 2: John Whalen: IA for AI: New methods for designing a new class of products