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For the first time ever, World IA Day is being held right here in Singapore. It's your chance to listen to fabulous local and international speakers and meet other IA and UX maniacs. 

Whether you are new to Information Architecture or an experienced practitioner, let's get together and share the ways Information Architecture makes a difference in our lives.

Event date
Sat, 20 February 2016

Venue, parking and transit

National Design Centre 

111 Middle Road,

Singapore 188969


Get inspired and learn from 7 speakers from Singapore and overseas. 

9:30 - 10:30 AM

Registration and Coffee

10:30 - 10:45 AM

Welcome to WIAD 2016!

Maish Nichani | Director, PebbleRoad

10:45 - 11:30 AM

Keynote: IA - it's all about relationships

Donna Spencer, User Experience Designer, Maadmob

Meaning and relationships are at the core of IA, but we're often guilty of making them too simple. In her keynote, Donna will explore how relationships among information/ideas work, and what it means to use relationships well and badly. She'll also discuss how we could do a lot better with richer relationships, including ways to put this in practice.

11:30 - 12:00 PM

The art of getting lost

Preetam Rai, Educator

How do you make sense of a city? How do you connect with its people - the students, professionals, artists, teachers and immigrants? Preetam will show you some ideas and techniques that have helped him understand new places, decipher cultures, and learn from the lives of the people he has met. We will explore themes such as whether language is really a barrier, the power of nostalgia and the importance of getting lost.


12:00 - 01:30 PM

Makan and meet

1:30 - 2:00 PM

IA and physical landscapes

Mark Wee, Director, ONG&ONG

Digital technology and services are increasingly shaping our daily lives, even as the Internet of Things connects us intimately with others across the world. The very experience of life, especially in an urban environment, needs to consider how products, services, and the physical environment come together. As an architect practicing in the field of experience design, Mark will share how information is considered and interpreted in creating meaningful experiences.


2:00 - 2:30 PM

From spaces to places: Is "architecture" the wrong metaphor

Patrick Lambe, Principal Consultant, Straits Knowledge 

We make spaces for arranging and organising information and knowledge, but for much of human history we have stored our memories and our knowledge in the form of stories associated with places and environments. In this talk Patrick will explore the relationship between identity, memory, and place, and ask if we need to re-think our discipline from one that creates separate abstract spaces that we go to for information and knowledge, to one that leverages the concrete environments we live and interact in.


2:30 - 3:00 PM

Oh so fluffy! - Using stories as data

Agnes Kwek, Director Corporate Transformation and Futures, LTA 

To make sense of our world, we must know not only the what but also the why. Numbers tell us what, but stories tell us why. How do we glean insights from stories, and discern needs from noise? How do we translate insights into opportunities for action? Here's a look at how governments, policy makers, and service delivery planners can design more human-centred experiences for citizens.


3:00 - 3:30 PM


3:30 - 4:00 PM

Putting things in the right bucket for your digital life

Lucian Teo, User education and outreach, Google

How do we categorise life and the stories we tell? Drawing on his experience as an veteran blogger and photographer, Lucian will speak about the importance (and burden) of metadata in managing our digital presence. He'll touch on topics such as who owns comments, what to post in which platform, and machine learning and image recognition.


4:00 - 4:30 PM

Closing remarks and lucky draw