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World Information Architecture Day is a one-day annual conference hosted by the Information Architecture Institute and held in dozens of cities across the world. We are a community of like-minded professionals and enthusiasts who share the common goal of teaching, learning, and shaping the future of Information Architecture. Our driving principles serve as the foundation both of the global event itself and of the local communities that grow from it.

Venue, parking and transit

Belo Horizonte Auditorium: Rua Dr. Álvaro Alvim, nº 90, Vila Mariana, São Paulo. Onsite parking is available. Nearest metro station: Vila Mariana (blue line).


10:30 AM - 11:15 AM


11:15 AM - 11:30 AM


11:30 AM - 12:00 PM

How can we contribute to the full happiness of people through AI and UX?

Happiness by the look of scientific theories, spiritualistic philosophies and the vision of entrepreneurs. We analyzed scientific theories related to happiness, such as Flow by Mihaly Csikszentmihalyi and Happy's findings, Thomas Balmès documentary to base and compare with insights gained from in-depth interviews with (a) spiritualists, Kabbalah supporters, Buddhism and shamanism, and (b) entrepreneurs who have succeeded in transforming concerns and feelings into projects and services relevant to people.

Presented by Verena Pessim and Paula Macedo

12:00 PM - 12:30 PM

UX from the new Smiles site: process x implementation

Karina Bernardo, Smiles' marketing coordinator, tells us about the Smiles redesign project - which involved an agency, consultancy, an internal IT team, and the breakdown of some paradigms in the airline segment.

12:30 PM - 12:45 PM


1:30 PM - 2:00 PM

Sprint Design in Practice

Lessons learned from using the Google methodology for startups in a large company.

Presented by Matina Moreira

2:00 PM - 2:15 PM


2:15 PM - 2:45 PM

Money is no problem: eliminating the pain of financial control with simplicity and transparency

Nubank is a financial services startup with investments from Sequoia Capital and Kaszek Ventures. With the Nubank credit card, we've embarked on a journey to reduce the complexity we face every day in dealing with our money.

Presented by Ricardo Sato and Felippo Teixeira

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