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San Francisco 2019

California United States


North America

Design for Difference

February 23, 2019


Join us for this year's World Information Architecture Day. As designers, we are responsible for creating worlds of experiences, environments, services, and systems that impact millions of people – with lasting impacts. While we don’t have a Hippocratic Oath, it’s important for us to follow a similar goal to “do good” and “do not harm.” It is our responsibility as IAs to consider the consequences and impact our design decisions have on humanity and society as a whole.

Research is a foundational step in the design process. It ensures that we understand and account for diverse user needs within communities, both in our own domains and globally.

So, what differences are we are designing for?

  • Difference in ability and disability
  • Difference in access to information and technology
  • Difference in language and cultural understanding
  • Difference in age, gender, and identity
  • Difference in experience

There is no average user. There is no norm.

Event date
Sat, 23 February 2019

Venue, parking and transit

General Assembly SF

225 Bush Street, 5th Floor (East Entrance) 
San Francisco, CA 94104

No parking except on street, metered.

Near Montgomery Bart station (2 blocks) and a couple of Muni stops.


9:30 am - 9:55 am - Registration and morning coffee  

10:00 am - 10:10 am - Intros and Welcome  

10:10 am - 10:25 am - Chris Nossel   

10:30 am -10:40 am - Lightning Talk - Diamond Ho

10:45 am -10:55 am - Lightning Talk - Angela Pham

11:00 am -11:10 am - Lightning Talk - Monica Guerrero

11:15 am -11:25 am - Lightning Talk - Cordelia McGee-Tubb

11:30 am - 12:55 pm - Lunch 

1:00 pm - 1:55 pm Panel: Designing for Difference 

2:00 pm - 2:45 pm - Keynote Speaker, Steve Portigal in conversation with Marianne Berkovich

2:45 pm - 3:00 pm - Closing remarks, prize draws 

3 pm - head to a nearby bar for cocktails