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WIAD SF 2016

San Francisco 2016

California United States

World IA Day is coming to San Francisco for the very first time. This year's theme is 'Information Everywhere, Architects Everywhere'. We have a great lineup of speakers and look forward to your enthusiastic participation.

The registration and waitlist is now closed. We may open these up in case of any cancellations. All attendees are requested to please adhere to the World IA Day Code of Conduct.

Event date
Starts on
2016-02-20 UTC 4:00 pm
Ends on
2016-02-21 UTC 1:30 am

Venue, parking and transit


8:00 AM - 8:45 AM

Breakfast and Registration

8:45 AM - 9:00 AM

Opening Remarks: Architects Everywhere

Presented by Jorge Arango, Futuredraft

Architecture is everywhere. Look around you: The place in which you are reading these words has an architecture, and somebody designed it. Less obviously, the website, app, and operating system through which these words reach your eyes also have architecture — and this is one which “you” can design.

As we gather to celebrate the 5th World IA Day, we will ponder the question: In what sense is our work "architecture"? In this presentation, you will learn:
- What we mean by "architecture" in IA.
- How being conscious of the impact of architectural decisions can help you design products that can grow and adapt to changing needs.
- How you can design more effective architectures

9:45 AM - 10:30 AM

Drowning in Data, and Starving for Insight? - Design Thinking to the Rescue!

Presented by Janaki KumarSAP Labs

Businesses today are undergoing a digital transformation and have access to more data than they ever did before. Yet simply having access to all this data is not enough to deliver business value. Typically, there is still someone on the other end of all that data who needs to make sense of it. In this talk Janaki Kumar will introduce Design thinking a structured process of creativity and innovation that she and her team use to make sense of big data. She will share stories from her customer engagements where she was able to transform the user experience through design.

10:30 AM - 11:00 AM

Drive Your Stakeholders to Consensus - Simple, insightful tips to facilitate your next stakeholder meeting

Presented by Thu-Ha Nguyen, Slalom

Collecting information, discovering new solutions and defining product architecture in a group setting can be a challenge. So, how do you effectively facilitate a stakeholder meeting and lead the group to consensus? This presentation will concentrate on showing you a handful of proven techniques that you can use in your next meeting or group discovery session.

11:00 AM - 11:30 AM

Where the Rubber Meets the Road - Panel discussion focusing on the real-world, multi-disciplinary approach to product solutions

Presented by Slalom Panel Discussion: Thu-Ha Nguyen, Maxwell Smith, Shane Reisman, and Jillion Crawford

Come share your questions, thoughts and ideas in this open forum discussion with the experts from the premiere Palo Alto based consulting firm, Slalom: Silicon Valley. A deeply experienced cross-section of panel experts will represent disciplines from User Experience to Organizational Effectiveness to Product Management. These experts will engage in a live Q&A session with the audience. Come prepared with your questions, thoughts and insights into what works and what needs improvement when multiple facets of an organization must work together towards one common goal. 

11:30 AM - 1:00 PM


1:00 PM - 1:30 PM

The Value of Interconnectedness at Industrial Scale

Presented by MJ Broadbent

When we think of the many roles smartphones play in our everyday lives or how cars are evolving into autonomous communication and navigation platforms, the same type of revolution is happening in industry. Connected devices and industrial-scale machines are enabling entirely new experiences through the information they collect and the intelligence that information can provide. Airlines reduce fuel burn, flight delays and cancellations; railways achieve increases in network velocity; wind farms raise energy output and profitability; hospitals deliver better healthcare at lower costs; and interconnected lighting becomes a city’s nervous system, delivering cost savings, greater eco-sustainability and a better quality of life. In this talk, get an inside look at how designers at GE are harnessing these innovations to create the Industrial Internet by connecting minds with machines.

1:30 PM - 2:15 PM

Swipe, dip or tap? Designing trustworthy mobile payment experiences

Presented by Skip Allums, PayPal

The nature of money is evolving, and UX practitioners are facing tough design challenges in the financial space, especially where mobile devices have become tools for banking and paying. Consumers expect simplicity, security and speed. For any experience that involves personal and financial information, the slightest UX misstep will raise doubt in users’ minds. This talk will explain how our mental models around new commerce experiences are influenced by our long history with money as an artifact. You’ll learn tips for creating meaningful mobile payment interactions that feel effortless and inspire confidence.

2:15 PM - 3:00 PM

How we talk and how machines listen - The structure of discourse in Human-Computer Interaction 

Presented by Abi Jones, Google

Abi Jones compares human-to-human and human-computer conversation and interaction, introducing you to the conversational machines in your life and those to come. Learn what makes for great human-computer speech interaction from the first turn to the last, how computers interpret speech, and why it’s more enjoyable and addictive to talk to a 1960s chatbot than most intelligent assistants available today.

3:00 PM - 3:15 PM


3:15 PM - 3:45 PM

Architecting the Ecosystem

Presented by JD VogtSalesforce

Salesforce's business is immense data, and it's the UX team's goal to make this consumable. The UX team has a process of understanding our customers, creating designs that allow the summarization of data, and navigation frameworks to dive into the fine details. We have many different lenses to view the Salesforce data: desktop, S1 mobile, plugins like on Outlook. The UX designs become embodied in a living style guide: the Salesforce Lightning Design System (SLDS). Our engineering departments can get high quality designs that are implementable in code, and prototyping can show workflows, animations, and states.

3:45 PM - 4:15 PM

Designs in Motion: Prototyping Salesforce's IA

Presented by Amy LeeSalesforce

Part of figuring out the architecture is building prototypes. UI state and animation are very hard things to look at in flatland; you need to experience things in time. The Salesforce Lightning Design System (SLDS) has states, but nothing is like actually personally experiencing it. Prototyping is a tool to aid design decisions, and validate our research. The talk will also include demos and some references to animation.

4:15 PM - 5:00 PM

Making Products out of Information

Presented by Christian Crumlish, 7 Cups of Tea

The theories, methods, and techniques of information architecture have a way of reconstituting themselves in times of need. Variously addressing the challenges of information about spaces, maps and visual representation of information, structures for organizing and accessing information, menus for websites, frameworks for social environments, and -- most recently -- organizing principles for products, IA has a way of making itself useful in the info-permeated work we do today. Christian will address how he applies information architecture to the tasks of designing, building, and managing a digital product.

5:00 PM - ?

Closing and Raffle


The 5th anniversary of World IA Day happens to coincide with O’Reilly’s publication of Information Architecture, Fourth Edition, by Peter Morville, Lou Rosenfeld, and Jorge Arango. To make this the best World IA Day yet, O'Reilly Media and the organizers of World IA Day have coordinated for a special gift; we're making this seminal book available to all World IA Day participants for free; simply download your free copy here. (You’ll also find a 40% discount on the print edition.) And feel free to share this link with any fellow World IA Day attendees (and IA enthusiasts who are unable to attend the event).

Here’s to a great World IA Day, and enjoy the new Polar Bear Book.