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Philadelphia 2015

Pennsylvania United States


North America


When information is clear and considerate of the context in which we need it, there is a certain peaceful joy that washes over us. We feel loved or cared for. We crave the feeling that someone carefully considered our needs and expectations. 

Whether it is the details that the chef has provided about the seasonal items on her menu or the interface that allows you to see the real time progress of robots racing on the moon, information holds the power to make us happy, gleeful, joyful, giddy, intrigued, relieved, enthralled and many other potent cocktails of emotions. 

Our world is increasingly made of information, yet so much of that information is not as clear or accessible as it could be to those it is intended for. Every organization out there seems to say that they want to make their users happy, but who is really delivering on those promises? Who is really architecting for happiness? 

On February 21, 2015 we want to ask the world to help us uncover answers to questions we believe to be critical to the future of how we practice information architecture:

  • How can information affect happiness?
  • How can we best architect structures for information that promote happiness?
  • What work are organizations doing to bridge the gaps we face as we transition from a primarily analog to a primarily digital way of life?



World Information Architecture Day is a free one-day conference hosted annually by the Information Architecture Institute and held simultaneously in selected cities all over the world. Each year, a new theme is selected, new cities are added, and our community continues to grow as more people from all across the world join this truly global celebration of Information Architecture.

Event date
Sat, 21 February 2015

Venue, parking and transit

The Free Library of Philadelphia 
Skyline Room 
1901 Vine Street 
Philadelphia, PA 19103


9:30 AM - 10:10 AM

Making it Fun: What Kids Can Teach Us About UX

Presented by Debra Levin Gelman

10:20 AM - 11:00 AM

“We’re Not Worthy": Understanding & Escaping Impostor Syndrome 

11:10 AM - 11:50 AM 

Responsive Reorganization: Integrating Everyone Into the Process

Presented by Kevin M. Hoffman

1:30 PM - 2:10 PM


Presented by John Ferrara

2:15 PM - 3:00 PM

Architecting Wellness: The Design of Everything for Everybody, Including You

Presented by Kel Smith

3:00 PM - 4:30 PM

Regional Sponsors + Giveaways

Rosenfeld Media | @RosenfeldMedia
1 lucky winner will win the full Rosenfeld Media digital library

Axure | @axurerp
1 lucky winner will win an Axure Pro license

User Testing | @usertesting
1 lucky winner will win a package of 10 user tests

60-day access to the All You Can Learn library for all attendees | @protoio
1 60-day "Freelancer" level subscription
50% off any plan for all attendees


The generous folks at Kite & Key have offered us a special on drinks starting directly after the event. Kite and Key is a block north and east of the Free Library on Callowhill. 1836 Callowhill Street Philadelphia, PA. (215) 568-1818