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The IA Element

New York City 2020

New York United States


North America

Saturday, February 22, 2020 | 10:00 AM


The World IA Day was created to celebrate Information Architecture (IA) and to empower local leaders keep growing and sharing within their communities.

This year's theme is The IA Element. Each part counts for its own purpose. But all elements must work together. The meaning behind it is the IA element. 

In 2020, more than anything, we want to reinforce this celebration – highlighting how IA is Elemental (or integral) to having the best results.

How IA ties and binds different ideas involved, the end-users, the stakeholders, the designers, and the developers. How IA is often the bridge element between them all and tying together through understanding. How IA filters the noise for a better collaboration for a growing community.


WIAD brings awareness to the importance of information architecture and gets the word out about this important practice, so more people can better educate themselves and others on it. It helps to bring together passionate professionals, new students, and curious seekers in a safe and welcoming environment where learning is encouraged.

At WIAD, we typically have diverse speakers, panels, and/or workshops devoted to celebrating information architecture in practice in the world around us. Have you ever grouped information into categories to make sense? Have you ever walked through the grocery store trying to find which aisle is home to the tomato paste? Have you ever arranged items into a list chronologically or alphabetically? If so, you have had an experience with information architecture! We seek to acknowledge and celebrate and educate around those experiences.


WIAD is a grassroots volunteer organization and a 501(c)(3) non-profit. The day is only made possible through generous donations and sponsorship. Please consider making a contribution to help fund the day's events through our Open Collective page. (Creating a profile is just simply verifying your email address.)


Please register through Eventbrite here

When registering, please use your name as it is written on your government-issued identification, as it will need to match for entrance into the building. 

Event date
Sat, 22 February 2020

Venue, parking and transit


Microsoft Reactor Conference Center 

Microsoft, 11 Times Square, New York, NY 10036

Enter through the doors on 8th Avenue.



It's New York City, so parking options are limited and pricey. Alternatively, use public transport, when possible.

Meyers Parking Times Square 

46 W 44th St, New York, NY 10036

MPG: Manhattan Parking West 45 Street Corp. 

120 W 45th St, New York, NY 10036

Times Square Parking - Valet Garage 

1511-1515, Broadway, New York, 10036



The event located 3 blocks of less from: 

BDFM at 42nd St - Bryant Park 

ACE at 42nd St - Port Authority

123, 7, S, and NQRW at 42nd St - Times Square



We are committed to making this an inclusive and accessible event. We welcome people with disabilities. For questions about accessibility or to request an accommodation, please email Requests should be made as soon as possible. 


  9:45 AM - 10:30 AM: Registration & Coffee/Networking

10:30 AM - 10:45 AM: Emily Lazio | Welcome and opening remarks 

10:45 AM - 11:35 AM: Dorelle Rabinowitz | The magic word is trust 

11:35 AM - 12:00 PM: Lawrence Lipkin | Making the invisible visible, vice-versa, and supporting people in making good decisions 

12:00 PM - 12:30 PM: Jessica Greco | TBD

12:30 PM -   1:15 PM: Lunch (provided) 

  1:15 PM -   2:05 PM: Adekunle Oduye | The three P's of a design system  

  2:05 PM -   2:30 PM: Sep DiMeglio | TBD

  2:30 PM -   3:00 PM: Richard Dalton | Architecting a better customer experience

  3:05 PM -   3:10 PM: Emily Lazio | Closing remarks 

  3:10 PM -   4:00 PM: Networking

Local Partners and Sponsors