Skip to main content

The IA Element. Past, Present, and Future

Each part counts for its own purpose. But all elements must work together. The meaning behind it is the IA element.

The World IA Day was created to celebrate Information Architecture (IA) and to empower local leaders keep growing and sharing within their communities.

In 2020, more than anything, we want to reinforce this celebration – highlighting how IA is Elemental (or integral) to having the best results.

How IA ties and binds different ideas involved, the end users, the stakeholders, the designers and the developers. How IA is often the bridge element between them all and tying together through understanding. How IA filters the noise for a better collaboration for a growing community.

IA is essential, IA is key, IA is Elemental.

If you would like to attend our celebration, please bookmark this page and check back soon. We will be updating our content in the upcoming months. We look forward to seeing you!


Event Schedule

Registration & Networking                                

8:30 am - 9:25 am


12:00 pm - 1:00 pm

Opening Remarks

9:30 am - 9:55 am

Afternoon Presentations

1:00 pm - 3:25 pm

  • Ian Go: Product Designer at Amplitude
  • Matina Moreira: Service Designer Designer (Workshop Leader)

Morning Presentations        

10:00 am - 12:00 pm

Closing Remarks

3:30 pm


Venue, parking and transit


Saturday, February 22, 2020


ADP Pasadena Innovation Center Studio 55
55 South Lake Avenue
Pasadena, CA 94588

Location website:


*All guests attending are required to bring some form of photo identification to be able to enter into the building.



Visitor parking is available at:
Pasadena Towers Parking Garage
55 South Lake Avenue
Pasadena, CA 91101

Parking is available in the seven story garage located behind the tower, Management Office directs administration and operation of garage. Visitor parking is available on the second level of garage.

Cost: $1.30 each 12 minutes / $17.20 daily maximum.

ADP does not validate parking. To purchase validations please contact:

  • Jessy Verdugo, Parking Manager
  • Phone: 626-765-0126
  • Email:
  • 800 East Colorado Blvd. Parking Office Pasadena Ca 91101

Although building security patrols the parking garage, Pasadena Towers & ADP is not responsible for vehicle theft or damage. Please lock your vehicle at all times.No overnight parking available


More Alternative and Affordable Parking Options:



Public Transportation

  • Metrolink services Santa Clarita, Ventura, Riverside, San Bernardino, Los Angeles and Orange County areas, closest Metrolink Stations to Pasadena Towers are LA Union, Glendale and Burbank
  • Metrolink connection to Metro Rail: Lake Metro Gold Line Station is walking distance from 55 S. Lake Ave.
  • 340 N Lake Ave, Pasadena, CA 91106