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Cincinnati 2021

Ohio United States


North America

We are planning our celebration! If you would like to volunteer or sponsor, please get in touch.

If you would like to attend our celebration, please bookmark this page and check back soon. We will be updating our content in the upcoming days. We look forward to seeing you!

Event date
Sat, 27 February 2021

Venue, parking and transit

Our event will be 100% virtual this year, and using the community hub Vito


9:00 - 9:20

Welcome + Intro

9:20 - 10:00

Keynote - Cassini Nazir, Universitiy of Texas

10:00 - 10:45

Synchronicity: The intersection of data and digital

Troy Woolery + Brian Henn, Vaco

Join Vaco's Troy Woolery and Brian Henn for a thought provoking talk on how data and digital work in unison to reveal the truths behind every plausible user experience solution. While data and digital are often perceived as different functions within certain corporations, they work together in synchronicity –revealing truths about our end users that we might not have detected otherwise.

11:00 - 11:45

Stay curious, stay humble!

Ashish Anand, Rockwell Automation

While there is no golden mantra on becoming an exceptional designer, what can help us, is to have a mindset that wants to learn more as we solve a problem, which, if further combined with an outlook in which we see things respectfully, can help substantially! In this discussion, we will look into & try to understand how to be, stay Curious & humble, the two most essential qualities that could help us become outstanding at what we do!

12:00 - 12:45

The Voice (and Tone) of Your Groceries

Sarah Stephens, Kroger

If your groceries could talk, what would they say? And how?

Eat me.

Dine upon my flesh…

I’m here to meet your nutritional needs <3

It all depends on you, the user! In “The Voice (and Tone) of Your Groceries,” Sarah Stephens won’t give your actual food a voice, whole ‘nother conversation there, but she will cover how the Kroger grocery shopping experience speaks to you. 

In this session you will learn:

  • The difference between copywriting and UX writing, and how each affects voice and tone
  • The difference between Brand voice and Product voice
  • How we established Kroger’s Product voice
  • How to empower the rest of your organization write within voice and tone guidelines, as well as UX writing best practices (especially when you’re the only UX writer)
1:00 - 1:45

Compulsory Curiosity

Scott Sullivan, Ascendum

An exploration of our sometimes difficult relationship with curiosity from the perspective of someone who doesn't have all that much of a choice in the matter. We'll learn more than you'd want to know about parts of Cincinnati, solar panels, birds, baseball cards, dimes, an Austrian financial crisis, trees, a little neurodiversity, and many many more things. Hopefully we'll all come away a little more interested in the things we're working on and the things we're not working on as well!

2:00 - 2:45

Digital Transformation: A roadmap

Marc Macaluso, NKY Speech and Language Services

Successful organizations need to adapt and respond to ever changing conditions. Transformation is a relational activity. Therefore, insights need to be communicated broadly across the entire organization, because company cultures are resistant to change. By taking a proactive approach, we can overcome the reticence often experienced when faced with new ideas. With the speed of change happening so rapidly, emerging technologies such as AI, Data Analytics, IoT, mobility and cloud have to be grappled with now, or the organization will be left helplessly behind. Digital Transformation is an over-arching set of activities that must be undertaken in symphonic manner; considering the implications of each element of the strategic initiatives. To be successful, think about results, know-how and people.

3:00 - 3:45

Remote Collaboration

Jeff Hendrickson, JP Morgan Chase

In this interactive workshop on Curiosity in IA, we'll all jump over to a Zoom call and a Miro whiteboard to explore and solve a data challenge through a specific real-world type of scenario.  Hint - two companies merge and all the data has to be wrangled, understood, and worked.

You'll be split into teams, each with a facilitator, and with Jeff hovering in and out to check progress.  Zoom is used for the audio and you'll only be able to hear people from your team.  Miro is where design thinking is practiced so not only will you be learning how to understand data from an information architecture perspective, but you'll also be getting familiar with doing virtual white-boarding sessions as well.  Win-win!

If you've ever attended a session with Jeff before you know that they're fast-paced and fun, with a real opportunity to make new connections during the highly collaborative challenge.

4:00 - 4:45

That Was Then, This is Now. Omni-Channel Experiences

Scott Hisey, GE Aviation

In the past, we designed information architecture for websites or a singular touchpoint. We now live in an immersive world where someone’s first inclination to search and find might not occur where you think it will. Understanding the user’s sense of place is critical to enabling a user-centered IA. Systems Thinking principles and mapping techniques can help us see the dynamics and behaviors which reinforce or balance the larger system. We must optimize the system rather than its constituent parts and in order to improve something, we must first see it.