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World IA Day Barcelona is back for the 4th time! We will join the international community in celebrating the practice and education of Information Architecture.

This is an event taking place in all corners of the globe from Los Angeles to Rome, from Saint Petersburg to Tokyo, and from Barcelona to Boston. In thinking globally we're recognizing that the human condition is universal and by including a globally diverse audience, we innovate.

It is a FREE design conference that celebrates organisation and structure for understandability and accessibility. If you would like to attend our celebration, register now and save your seat in the conference!

The goal for this day is to promote the practice and education of Information Architecture so you will find it useful if you are involved in: User Experience Design, Visual Design, Development, Content Strategy, Product Design, Service Design, Project Management, Product Management, Digital Strategies, and any other innovation-driven industry.

We look forward to seeing you!
 

You can also sign up for email updates or follow us on Twitter to receive WIAD 2018 Barcelona news.

Event date
Starts on
2018-02-23 UTC 4:00 pm
Ends on
2018-02-24 UTC 10:00 pm

Venue, parking and transit

Canòdrom

c\ Concepció Arenal 165, 08027 Barcelona

https://goo.gl/maps/reoXvj79tb52

Program/Schedule

Friday | 20.00 - 22:00

Community Drinks & Networking

Come meet the attendees, organisers and speakers at Garage Beers Co.

Saturday | 9:45 - 10:10

Registration

10:10 - 10:35

Welcome & Kick-Off

10:35 - 11:00

Talk

11:00 - 11:25

"Surviving as a UXer in a big organisation" - How to exceed as an Experience Designer in Tech and IT environments

Zaira will share in her talk why User Experience is so important from the smallest to the biggest projects. She will approach topics as UX strategy, processes and activities as key steps in a project definition while showing up 2 study cases.

11:25 - 11:50

Talk

11:50 - 12:20

Coffee Break & Networking

12:20 - 12:45

"What's up today on Netflix?" - How IA kills the OTT stars

As a result of their recent research of Over The Top (OTT) experiences at Medialab betevé, Mònica and Natàlia have discovered that the new audiovisual players (Netflix, HBO etc.) are changing the way people organize, search, find and consume audiovisual content. Now, more than ever, the media have the tools to impose how you will watch your favorite TV shows and movies. They set up a fragmented perception of reality. And although more and more content is available, the watchers continue to assume a passive role. They control our audiovisual experience. In this talk, they will explore the reasons and mechanisms behind this. We will see what challenges and opportunities we have as Information Architects to create a smarter and more human television.

12:45 - 12:53

"Menú de etiqueta" - Labeling attributes in web interfaces

Clarity, consistency, concordance, universality, conciseness, and precision. These are some of the indicators to evaluate the quality of the labeling system of a website that Alejandro will share in his lighting speech.

12:53 - 13:01

"Design Systems for good" - Impacting cross-team communication and processes

In her lighting speech, Denisa will talk how inconsistencies found in some modal windows got her and her team to create a design system, and how this has impacted their cross-team communication and processes.

13:01 - 13:09

Lightning Talk

13:09 - 13:44

"Behavioural Economics for Good" - Boosting innovation processes and developing real-world solutions

Today´s challenges for business are to reinvent their business models, to deal with unexpected competitors and to create new ways to capture value. These tasks demand new types of thinking that combines strategy, design and social sciences expertise to create innovative ways to compete. In this context, behavioral economics provides a number of examples of how irrational human beings can be. How might we boost attractiveness - Halo Effect - in digital banking products? How might we use the Bandwagon Effect to improve our customer experience? How might we design a service with Ambiguity Aversion in order to reduce pain points? There are many illustrations of how behavioral economics is helping improve decision-making but very few cases about how behavioral economics boost innovation processes. In this talk, Yoel will explore how principles as Halo Effect, Endowment Effect, Bandwagon Effect, Ambiguity Aversion or Optimistic Bias, can be effectively applied to developing solutions to real-world business problems for different sectors.

13:44 - 14:00

Final Announcements & Giveaways

8:00 PM - 10:00 PM (Friday)

Community Drinks & Networking

Come meet the attendees, organisers and speakers at Garage Beers Co.

9:45 AM - 10:10 AM

Registration

10:10 AM - 10:35 AM

Welcome & Kick-Off

10:35 AM - 11:00 AM

Talk

11:00 - 11:25

"Surviving as a UXer in a big organisation" - How to exceed as an Experience Designer in Tech and IT environments

Zaira will share in her talk why User Experience is so important from the smallest to the biggest projects. She will approach topics as UX strategy, processes and activities as key steps in a project definition while showing up 2 study cases.

Zaira Costa

11:25 AM - 11:50 AM

Talk

11:50 AM - 12:20 PM

Coffee Break & Networking

12:20 - 12:45

"What's up today on Netflix?" - How IA kills the OTT stars

As a result of their recent research of Over The Top (OTT) experiences at Medialab betevé, Mònica and Natàlia have discovered that the new audiovisual players (Netflix, HBO etc.) are changing the way people organize, search, find and consume audiovisual content. Now, more than ever, the media have the tools to impose how you will watch your favorite TV shows and movies. They set up a fragmented perception of reality. And although more and more content is available, the watchers continue to assume a passive role. They control our audiovisual experience. In this talk, they will explore the reasons and mechanisms behind this. We will see what challenges and opportunities we have as Information Architects to create a smarter and more human television.

12:45 PM - 12:53 PM

"Menú de etiqueta" - Labeling attributes in web interfaces

Clarity, consistency, concordance, universality, conciseness, and precision. These are some of the indicators to evaluate the quality of the labeling system of a website that Alejandro will share in his lighting speech.

Alejandro Morales Vargas

12:53 PM - 1:01 PM

"Design Systems for good" - Impacting cross-team communication and processes

In her lighting speech, Denisa will talk how inconsistencies found in some modal windows got her and her team to create a design system, and how this has impacted their cross-team communication and processes.

Denisa Marinescu

1:01 - 1:09 PM

Lightning Talk

1:09 - 1:44 PM

"Behavioural Economics for Good" - Boosting innovation processes and developing real-world solutions

Today´s challenges for business are to reinvent their business models, to deal with unexpected competitors and to create new ways to capture value. These tasks demand new types of thinking that combines strategy, design and social sciences expertise to create innovative ways to compete. In this context, behavioral economics provides a number of examples of how irrational human beings can be. How might we boost attractiveness - Halo Effect - in digital banking products? How might we use the Bandwagon Effect to improve our customer experience? How might we design a service with Ambiguity Aversion in order to reduce pain points? There are many illustrations of how behavioral economics is helping improve decision-making but very few cases about how behavioral economics boost innovation processes. In this talk, Yoel will explore how principles as Halo Effect, Endowment Effect, Bandwagon Effect, Ambiguity Aversion or Optimistic Bias, can be effectively applied to developing solutions to real-world business problems for different sectors.

Yoel Lenti

1:44 PM - 2:00 PM

Final Announcements & Giveaways

Speakers and presenters

Volunteer Team