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Yoel Lenti

Partner and Head, Insitum EU

Yoel has over 17 years’ experience in strategic business projects to innovate in new products and services with end-user focus. He has collaborated with digital software companies using design interaction tools and applying ethnography to product/services design. He is the current Director of INSITUM Europe. He has developed projects for various industries, including financial services, FMCG, telecommunications, technology, and healthcare industries. Yoel is Bachelor of Industrial Design from the University Pompeu Fabra and has a Master in Interaction Design, from the same university. He also holds a Psychology bachelor from the Universitat Oberta de Catalunya.