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Upma Singh

Senior Experience Designer, EPAM Systems
Speaker
Upma Singh

Talk

How ORCA can help orient and guide your users

ORCA (Objects, Relationships, Calls-To-Actions and Attributes) is an Object-Oriented UX (OOUX) methodology that helps teams design thorough information architectures. Thorough IAs that inherently include strong orientation and wayfinding! Upma will walk you through the method and point you toward more resources so you can start using it today.

Speaker

Upma Singh is a Senior Experience Designer at EPAM Systems and loves the challenge of working through a particularly complex mess.

She served on the board of PhillyCHI for two years and helped organize PhillyCHI WIADs for three years.

She is a former cat mom who loves cooking, watching TV, listening to podcasts, and knitting. These days, she also helps organize the OOUX Happy Hour Meetup.