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Sophia Voychehovski

Founder and Lead UXer, Rewired


Sophia is the founder of Rewired, a UX studio based in Atlanta, GA. Rewired consults to clients that are innovating in education, health, and the Atlanta community. She often traveling across the United States or around the world, teaching her object-oriented UX methodologies. Before founding Rewired to focus on the little guys, Sophia led UX efforts for goliath clients such as AT&T, Napa Auto Parts, the Internal Revenue Service, the Australian Tax Office, and Blue Cross Blue Shield. She also designed’s responsive election night experience in 2012—and again in 2016.