Roel Punzalan studied product design at Art Center College of Design. He started his career as an industrial designer at both consultancy and corporate environments designing consumer products. Roel designed water feature equipment at WET for three years. He moved into the UX field as a Lead, then Senior, designer for navigation products and mobile applications for Magellan GPS (5 years). Most recently, Roel joined ADP as a Principal Designer for online enterprise software.