As CEO of the content strategy firm Content Science and a Star Wars fan, Colleen regularly advises top organizations on becoming Jedi Masters of content. Colleen cofounded ContentWRX, a software service that has collected more than 60,000 data sets to assess content effectiveness. She also is the publisher of Content Science Review, a magazine and education platform with content insights contributed by leading brands such as Alibaba, IHG, Avery Dennison, AirBnB, American Cancer Society, IBM, WebMD, and more. Colleen wrote the cornerstone content book Clout: The Art and Science of Influential Web Content. She speaks at conferences and client events around the world to make content a force in branding, user experience, sales, and customer satisfaction.