Skip to main content

Ara Berberian

Director of Experience Architecture, VSA Partners

Ara has deep experience providing transformative experiences that solve complex challenges and delight users, particularly in the emerging fields of service design, retail innovation, and content marketing. His work can be seen at a diverse set of brands such as Abercrombie & Fitch, ADT, Chrysler, Hyatt, IBM, MasterCard, Michael Kors, NY Life and Unilever. Ara received his BA in Finance from Michigan State University and his MS in Human-Computer Interaction from DePaul University. He also studied Japanese arts and design in Japan through the Osaka University of Foreign Studies.