Astrid is a senior UX researcher and designer currently working in the digital agency space. As UX Lead for Launch Interactive, Astrid helps clients understand problems and figure out solutions. To help clients better understand their customers and end-users, she uses a variety of techniques like workshops, web analytics, user research, personas, card sorts, IA and usability testing, and secondary research. Astrid drives solutions with user scenarios, stories, and flows, which lead her to envisioning user experiences through artifacts like storyboards, sketches, wireframes, mockups, and prototypes. Although always passionate about improving systems in general, she's currently energized by the lean UX movement and in constant study of how to apply its principles.