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Hyderabad 2015

Telangana India



Hyderabad is the capital city of the southern Indian state of Telangana and Andhra Pradesh. It is the largest city in the state with a metropolitan population of 7.75 million, making it India's fourth most populous city and sixth most populous urban agglomeration. Hyderabad is also one of the most developed cities in the country with an established Information Technology (IT) hub and an emerging start up culture.

Event date
Sat, 21 February 2015

Venue, parking and transit

Ellaa Hotels H. No. 2-55/H/H, ISB Road, Hill Ridge Springs, Gachibowli Hyderabad, Telangana 500032 India




9:30 am - 11:00 am

Data Driven Design - Eye Tracking

Information Architecture when done right, has significant impact on the Usability and Engagement with a website.

What is not as widely known is that the science of Information architecture has evolved to compensate for a little known limitation in the way we see and process information.

In this presentation, I will talk about how we perceive and process information, and will present a number of case studies of how information architecture when used right - can create amazing product experiences, and generate hundreds of millions of dollars in revenue.

Speakers and presenters