The theme of this year's World Information Architecture Day is Information Architecture for Good.
Don't miss this wonderful opportunity to learn and network with brilliant designers, engineers, managers from all around Asia. We look forward to seeing you!
Venue, parking and transit
21/F The Hive
The Phoenix Building, 23 Luard Road, Wan Chai, Hong Kong
Welcome to World IA Day Hong Kong
by Manabu Ueno
There is no silver bullet in design methods, except this simple approach - the Modeless Design. From my 20 years of design consulting experience, 90 percent of business apps have serious usability problems because they are composed of functional modes. However, you can dramatically improve or innovate them by transforming your perspective from modal to modeless. In this presentation, I will talk about the philosophy and technique of Modeless Design that turns your service/product much more meaningful.
How Chatbots and AI are changing business
Artificial Intelligence has been one of the controversial topics in the Tech Industry. Every single startup in Silicon Valley is trying to figure out how to make a computer with human-like intelligence. Some people embrace this trend while others fear it. And while we can’t judge for sure whether AI is a step in the right direction, we know one thing for sure: “AI is here to stay”.
For the last couple of years the investment in A.I. technology has grown exponentially, driving major breakthroughs in the way people and computer communications. One example of this is the so hyped “Chatbots”. Chatbots hold a great promise for startups and organizations that are looking for new ways to connect with digital-savvy customers.
Attend this Event and get the real story – cut through the hype to get a practical roadmap for making the chatbot a viable and engaging channel for your customers.
Agenda includes: Introduction to Chatbots, Main use cases in the industry, Good and bad uses of Chatbots, Basic concepts behind AI, Whose Jobs will be replaced, Future Outlook
Up-and-Down Journey in Creating a Network of Smart Water Stations
by Ada Yip
How does one start from scratch in designing a new user experience for Hong Kongers who are so used to buying and disposing of single-use plastic bottled water conveniently across this fast-paced city? Is it that hard to change one's behavior? Does data play a part in this movement?
Data Inspired Design
by Donald Lim
Forward-thinking companies are transforming into digital experience-driven organizations in order to meet customer needs with business objectives. Yet among the volume of rich customer data, they often lose sight of the human element. This session will touch on how one can become data-inspired and design digital experiences that delight customers to build brand loyalty and drive greater demand.
Lucky draw & Mingle
There will be give-away from our global sponsors such as free e-books and software licenses. Don't miss out!