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Leading Creative Ideation

Presented by:

Shannon McGarity

Fighting to get your team to think big picture and outside the box? Do your brainstorming sessions lead to total chaos? Having trouble generating fresh, actionable ideas? Or getting buy-in at stratified and siloed organizations? The struggle is real. You can’t make new things without new (and lateral) thinking. Through the lens of my own practice at Cooper, I’ll discuss the value of developing an exploration strategy—the frameworks and ideation methods I’ve relied on to unlock tsunamis of creative ideas in teams otherwise mired in tactical thinking or skeptical of the value of brainstorming. I’ll also share a few evaluation methods that transform that dump truck full of ideas into a prioritized, actionable roadmap.


February 2017


45 Minutes



Session time

2:00 PM