From the original NPR.org website launch in 1997 to the release of the current NPR One listening app, the NPR Digital Media group has connected listeners with news, storytelling and music for over 10 years. How did NPR build a team and a culture that supports innovative product design? How has our approach changed over the years to increase collaboration? I’ll reveal how the organization transformed by opening the design process to include all team members, regardless of role. We’ll also consider how to architect and envision future products while making progress with current ones.