Andressa Vieira is a Marketing graduate who has been working with Internet for 10 years, of which 8 have been dedicated to usability, information architecture, interaction design and user experience. She has already worked for Try, Mapa Digital, Lumens and UOL, where she was responsible for usability studies and information architecture coordination. She has carried out dozens of projects for institutional, financial, and e-commerce websites, among other industries. Nowadays she is a User Experience Manager at Locaweb and director and co-founder of UPA São Paulo. She also organizes the events World Usability Day, UX Camp and UX 31.
Andressa coordinated WIAD 2012 in Sao Paulo, Brazil.